Kuya Kim Atienza for ADTEL Inc.’s Baron Antenna and KENT Water Purifier

If you can remember, I wrote an article last year in regards to ADTEL Inc.’s product launch at Y Cafe in Makati for Igloohome and iDual (click here). This year ADTEL Inc. invited bloggers and friends from the media for another product launch/ press conference, to which I was privileged to be invited again.


The event was held at Hive Hotel on March 4, 2019, Monday afternoon. Since I work from home, and work schedule is US time, I was able to squeeze in this event and even arrived early at the venue.

I didn’t know who were attending aside from the people from Bloggers Association family. I was lucky to meet some new people and got the chance to bond with Ms. Abet Ocampo of Running Adik.

The staff expected the press con to start around 1:00 PM but Kuya Kim Atienza arrived early so early birds (like myself) were able to take photos and had a little chat with him even before the even started.


Kuya Kim is known for many things, one for being the son of the former Manila Mayor Lito Atienza, next is for being branded as a walking Encyclopedia and the next Ernie Baron; as well as the Steve Irwin of the Philippines.

Meeting him that day really made me admire him more as a person and as a TV personality. His humility, and kindness in engaging with the people at the event was something that I don’t usually witness/experience in the TV industry (My mom and dad used to work for ABS-CBN, and part of my younger years were mostly spent either at the old ABS-CBN building or at shooting/taping locations.).

Fun fact: I met Kuya Kim 10 years ago, and I actually told him that. I used to work for a BPO company at ELJ building, and was ambush-interviewed during my work break by Alex Santos and him for one of their UKG segments.

Enough about me, and my little fun fact. Let’s talk about Kuya Kim’s partnership with ADTEL Inc’s Baron Antenna, and KENT Water Purifier.


The press conference started with Erwyn Alcomendras (Director of Channel Distribution Department), sharing the information about Baron Antenna, and Kent Water Purifier; followed by Kuya Kim telling us the story of how he got in show business back in 1987. How God changed his life through the years, and how he’s happy with what he’s doing for the longest time — in and outside of television.


He also shared with us that it is actually his third year endorsing Baron Antenna, while it’s going to be his first for KENT Water Purifier.

From Ka-Ernie Baron to Kuya Kim: The Legacy of Baron Antenna Lives On

#kuyakim4baron #baronantennaph


Just as the famous “Walking Encyclopedia of the Philippines” Ernie Baron imparted knowledge to his listeners, and viewers during his time as a broadcaster, and TV Personality; the Baron Antenna also endeavors to be a reliable instrument of learning by providing Filipino Homes with clear reception to one of the more common medium of communication, and information in the Philippines; the television.

With the beginning of 2019, ADTEL once again entrusts this advocacy to Kim Atienza, this generation’s “Trivia King” and host of the hit science-environmental educational show, “Matanglawin”, and Ernie Baron’s successor.

Initially conceptualized for the purpose of enhancing the television experience of Filipinos, it was not long before the true potential of Baron Antenna was realized. More than provide better entertainment, Baron Antenna could give people better access to the most effective communication tool in the Philippines before the Internet Boom: Television Broadcast. Thus, in 2003, the Baron Super Antenna was officially distributed by ADTEL INC under the Channel Distribution Department. The public responded to it so well that the year after, it won National Shopper’s Choice Award.

 Following the overwhelming success of the Baron Super Antenna, other varieties of the product were developed, especially taking into account the mixed geographic composition of the country. In 2005, Kapamilya Gitnang Luzon or KGL, was launched as the go-to antenna for homes in the countryside. The Baron Extended Range Antenna, capable of receiving television signal even in the most remote of location in the Philippines, was made available in 2006.

From then on, Baron Antenna has continued to reach milestone after milestone as it grows to be a household name:

  • 2009 : Baron Antenna sold 1 Million units
  • 2015: Baron Receiver Link (BRL) Antenna, the first-of-its-kind digital antenna in the Philippines, hit the shelves
  • 2017: The Power Bundle is introduced, combining the ABS-CBN TVPlus Digital Box and BRL Digital Antenna in one convenient and affordable package.

As of December 2018, ADTEL Inc., already distributed 3.5 Million Baron Antenna in more than 5,000 retail outlets NATIONWIDE.

Moreover, BARON Antenna is now being manufactured in a PEZA-accredited plant in Laguna, ensuring that only high quality products are delivered to the customers.

Baron Antenna is committed to give consumers new and innovative products that are technologically up-to-date yet affordable and durable. Just like Ka Ernie Baron, who gave his name to the brand, and Kuya Kim Atienza, who lent his image to it, Baron Antenna hopes to improve the lives of Filipinos by providing high quality television experience.

BRL Digital Antenna



Baron Antenna

“Ang malinaw na solusyon sa malabong telebisyon sa kahit anong panahon!”

Baron Antenna products are distributed by ADTEL Inc., with office located at LBI Building, 57 Kalayaan Avenue, Diliman, Quezon City. For more information, please call (632) 435-1801 / (632) 435 1803 loc. 301 or email baron@adtelinc.com.ph.




#kuyakim4kent #kentph

2019 marks the year that the Trivia King, Kim Atienza becomes the face of KENT in the Philippines. Aside from his TV shows, love for animals, and becoming the next Ernie Baron, Kuya Kim is also famous as an advocate of good and healthy living. Survivor, Father, and Athlete, Kuya Kim has proven again, and again that age is just a number and it’s never too late to start improving one’s life.

Is it any wonder why he has been chosen as the image of KENT Philippines, whose principal brand is a leader in healthcare products across the globe?

KENT offers a large variety of water purifiers and other healthcare products, each a result of intensive research and represents cutting-edge technology. Their gravity-based water purifiers, in particular, are equipped with Superior Ultra Filtration Technology. This technology not only makes it possible for the gravity-based water purifiers to operate without electricity, but also, completely makes for a chemical-free purification. The hollow fibre hydrophilic UF membrane with a pore size of 0.1 microns ensures that no micro-organisms such as bacteria and cysts pass through it, ensuring 100% microbe-free water without the use of chemicals like Chlorine, Bromine or Iodine.

With ADTEL Inc., whose advocacy is to improve the lives of Filipinos through modern technology, KENT water purifiers are now made available to Filipinos, who are becoming more aware and concerned about the quality of water coming from their taps and are turning to water purifiers for their supply of drinking water.

KENT Gold+

KENT Gold Plus


KENT Gold+ has an elegant table top design that can be placed on any flat surface. Its Tank-in-Tank configuration ensures that there is no overflow when water is poured into raw water tank even when the purified water tank is full. It is also this smart design that makes it possible for KENT Gold+ to have a remarkably high water-holding capacity; 10 litres of purified water storage capacity and an additional 10 liters in the raw water tank, ensuring continuous supply of purified water.


KENT Crystal

KENT Crystal
Just like KENT Gold+, KENT Crystal is also a gravity based water purifier that operates without electricity and does not use any chemicals such as chlorine, bromine or iodine for purification. But while Kent Gold+ is designed to be placed on a flat surface, KENT Crystal is specially-designed to be mounted on top of the dispenser. It also differs with KENT Gold+ in water-holding capacity with 8 liters of purified water storage capacity and 7 litres in the raw water tank.

With top quality certifications by the NSF, WQA, ISI and CE, any homeowner can be rest assured that KENT products adhere to not only national but also international standards. Driven by the purpose to offer good health to one and all, KENT is, without a doubt, the best partner a person can have for a healthy lifestyle.

KENT products are distributed by ADTEL Inc., with office located at LBI Building, 57 Kalayaan Avenue, Diliman, Quezon City. For more information, please call (632) 435-1801 / (632) 435 1803 loc. 301 or email kent@adtelinc.com.ph

Since the event was both a contract signing, and a press conference, we were able to ask some questions to Kuya Kim, and the ADTEL team.

An ADTEL launch wouldn’t be complete without having a raffle draw of their featured items! 10 lucky winners got to take home their own Baron Antenna with TV Plus Power Bundle, and the Kent Gold+ Water Purifier.


Winners of the Power Bundle

Winners of KENT Gold+

Before the event ends, we also had our picture taken with Kuya Kim. I am so glad I didn’t let this press con pass. Happy to have met new friends, and people from both the blog association, and the media.


Thank you ADTEL for having us, and thank you for your continuous support to the blog community! Congratulations, and cheers to more events/ collaborations with you!

For more information about Baron Antenna and KENT Water Purifier:


That’s all for me today! Thank you for reading! -Sab


2 thoughts on “Kuya Kim Atienza for ADTEL Inc.’s Baron Antenna and KENT Water Purifier

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